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Marketing with Speed and Agility

React quickly and capitalize on market opportunities before they disappear

Do more with less, streamline your marketing operations with greater alignment of your teams and resources.  React quickly to market opportunities with real-time market and performance insights, and increase collaboration among internal and external teams. Optimize marketing across channels, customers, and content to drive greater demand and growth.

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Solution Capabilities

Included capabilities

Marketing Planning and Budgeting

Improve agility and transparency with marketing planning and budgeting

Gain full transparency on budget status and collaborate on marketing planning and budgeting. With SAP software you can:

  • Centrally create and maintain marketing plans and budgets to streamline planning processes and accelerate re-planning cycles
  • Eliminate disparate and inaccurate excel files
  • Track marketing spend in real-time to quickly make strategic decisions
  • Coordinate marketing activities that complement each other and maximize results with a centralized marketing calendar

Product options that may be deployed as part of this solution include:

SAP Hybris Marketing Planning


Campaign Management and Optimization

Engage your customers with campaign management and optimization

Orchestrate targeted campaigns and personalized engagements with campaign management and optimization solutions from SAP. With SAP software you can:

  • Plan and execute targeted multi-wave campaigns through e-mail, SMS, direct mail, social media, and other channels
  • Comply with email regulations
  • Maximize results and improve business alignment with a centralized marketing calendar
  • Optimize marketing performance with in-depth customer intelligence and real-time campaign analytics

Product options that may be deployed as part of this solution include:

SAP Hybris Marketing



Digital Asset Management

Enhance productivity, compliance, and revenue by managing digital assets better

Centralize the management of comprehensive metadata and support advanced search, versioning, and flexible workflows for your digital assets with solutions from SAP. Better incorporate digital assets within marketing processes and streamline usage tracking. Improve processes by reducing asset duplication, enhancing brand compliance, adhering to asset rights obligations, and distributing approved assets efficiently.

Product options that may be deployed as part of this solution include:

SAP Hybris Digital Asset Management by OpenText

Marketing Collaboration

Collaborate with key stakeholders to increase speed to market and optimize decision making

Help marketers reduce boundaries across departments and geographies with solutions for marketing collaboration from SAP. The solutions enable project participants to streamline processes, share best practices, and collaborate as a team and with external vendors. Bring together people, data, processes, and content, and centralize discussions around projects to reduce duplication and improve productivity. Strategize and problem-solve faster to drive better business results.

Product options that may be deployed as part of this solution include:

SAP Jam Collaboration

Insights and Performance Management

Optimize marketing in real time with insight and performance management

Identify the current and potential value of your customers with insight and performance management solutions from SAP. The 360-degree view across all interaction channels will help you:

  • Identify opportunities quickly and discover key insights on segments, products, channels, and more
  • Gain real-time transparency into marketing performance using an executive dashboard
  • Make better decisions faster
  • Use in-depth customer data and analysis to optimize marketing performance in real time

Product options that may be deployed as part of this solution include:

SAP Hybris Markting Insight

SAP BusinessObjects Lumira


Solution Delivery Options

  • SAP offers delivery options for Marketing with Speed and Agility.  Foundational products include SAP Hybris Marketing for cloud deployment, or SAP CRM (Marketing) for on-premise deployment. Find out more about these products here.
  • Additional product options may be deployed as part of this solution. Find out more about these products within each Solution Capability.

A 7-strategy guide to marketing

Learn everything you need to know about building stronger relationships – one customer at a time, in this comprehensive guide for marketers.

Finding the signal through the noise

Read about the changing role of the Chief Marketing Officer (CMO), including a case study and input from CMOs regarding the drive of new marketing innovations - in this paper sponsored by SAP and written by The Economist Intelligence Unit.


Take the fast train

Our integrated, quick-to-deploy solutions can get you up and running in a matter of weeks with the functionality you need to rapidly attract prospects, consistently retain customers, and close more deals.

Reimagine the way you do business with SAP Digital Business Services

The digital economy is having a profound impact on SAP customers and requires a new level of orchestration to evolve your business, unleash full business value, and ensure business continuity. SAP Digital Business Services brings business and IT together to help you reimagine your business using our digital business framework.

Based on over 40 years of experience working with the world’s most progressive organizations and a robust partner ecosystem, SAP Digital Business Services can guide you on the path to innovation and digital transformation, while securing critical business processes.


Evolve your business by breaking new ground with a trusted adviser who knows you best

Unleash the full business value of your SAP investment and define a clear digital road map to adoption

Ensure business continuity with active guidance, while migrating to next-generation technology 


Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.


SAP Jam for marketing

With SAP Jam, your marketing team can streamline campaigns, product launches, and events; enable sales to exceed revenue goals; and improve engagement with customers, partners, and agencies.

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