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Unique Customer Experiences

Engage customers seamlessly across multiple interaction channels

Engage customers seamlessly across the buyer's journey through personalized interactions across Web, call center, storefront, mobile, or social media channels. Deliver in-context offers and messages that reflect each customer's interaction history, profile, propensities, social influence, and location. Provide consistent, innovative experiences that transform customers into loyal brand advocates.

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Solution Capabilities

Included Capabilities

Contextually Relevant Customer Experience

Create targeted and highly personalized customer experiences in real-time

Strengthen customer loyalty by creating highly targeted, contextually relevant experiences and marketing campaigns taking content personalization to a new level. Our marketing software can help you: 

  • Market to an audience of one by using advanced, behavior- based personalization in real time
  • Gain a 360-degree view of customers, analyze customer data, and create targeted experiences
  • Make the experiences available on all touch points with intuitive Web-content management capabilities

Product options that may be deployed as part of this solution include:

SAP Hybris Marketing

SAP Hybris Commerce

SAP Hybris Digital Asset Management by OpenText

SAP Hybris Digital Documents by OpenText


Marketing Recommendations

Increase profits with personalized, real-time marketing recommendations

Deliver intelligent marketing recommendations for products and services in real time. SAP solutions can help you: 

  • Develop context-relevant, personalized recommendations based on each customer's purchasing behavior and predictive algorithms
  • Optimize recommendations for the best offers with self-learning models
  • Personalize e-commerce experiences
  • Increase conversion of cross-sell and up-sell offers as well as average order size

SAP Hybris Marketing

SAP Hybris Commerce

SAP Hybris Digital Asset Management by OpenText

SAP Hybris Digital Documents by OpenText



Analyze browsing behavior and personalize experiences with remarketing

Assess and score all online browsing behaviors in real time with a more-effective remarketing strategy. SAP solutions can help you:

  • Automate the triggering of personalized follow-ups to convince shopping-cart abandoners to finish their purchase
  • Use lead scoring to trigger follow-up actions from business-to-business customers 
  • Improve conversion rates by immediately delivering relevant messages in the moment

Product options that may be deployed as part of this solution include:

SAP Hybris Marketing


Cross-Channel Engagement

Inspire cross-channel engagement with contextually relevant experiences

Understand the full context of your customers to enable cross-channel engagement at every stage of the buying journey. SAP solutions can help you:

  • Deliver unique experiences with real-time information
  • Launch personalized, multiwave campaign that are event-triggered or automated
  • Personalize e-commerce experiences and translate customer interest into conversion
  • Enrich the customer profile continuously and deliver more contextually relevant engagements over time

Product options that may be deployed as part of this solution include:

SAP Hybris Marketing

Loyalty Management

Reward, recommend, and retain customers with cloud-based loyalty management

Deliver a premium customer experience with cloud-based programs for multichannel loyalty management. SAP cloud solutions can help you:
  • Move beyond traditional loyalty card-based schemes to enhance customer relationships and their lifetime value
  • Provide loyalty rewards that are meaningful and personalized to enhance customer retention, build long-term advocacy, and encourage referrals
  • Apply integrated loyalty programs that are tightly coupled with core marketing and commerce capabilities

Product options that may be deployed as part of this solution for loyalty management cloud deployment include:

SAP Hybris Marketing


Turn consumers into advocates with multichannel loyalty programs that create relevant, consistent customer experiences

Create targeted loyalty programs that offer relevant and personalized rewards with our marketing software. SAP on-premise CRM solutions can help you:

  • Build loyalty with incentives and rewards without dropping prices. 
  • Maintain a consistent customer experience across multichannel loyalty programs. 
  • Close the loop from initial distribution of points to final fulfillment.
  • Include partners in loyalty programs to extend the customer experience. 
  • Capture customer behavioral information to continually fine-tune your loyalty program.

Product options that may be deployed as part of this solution for loyalty management on-premise deployment include:

SAP CRM: Marketing


Solution Delivery Options

  • SAP offers delivery options for Delivering Unique Customer Experiences. Foundational products include SAP Hybris Marketing for cloud deployment, or SAP CRM (Marketing) for on-premise deployment.  Find out more about these products here.
  • Additional product options may be deployed as part of this solution. Find out more about these products within each Solution Capability.

Make every website visit count

Maximize the value of each website visitor using SAP Hybris Marketing Conversion to analyze customer events across all touch points – in real time. Learn how you can create one-to-one e-commerce experiences for your customers.

Mastering customer engagements

A look into how today’s marketing leaders are driving business performance across the customer-centric enterprise. In a landscape where no single customer’s journey is identical, marketers need an agile customer engagement strategy.

A 7-strategy guide to marketing

Learn everything you need to know about building stronger relationships – one customer at a time, in this comprehensive guide for marketers.


Take the fast train

Our integrated, quick-to-deploy solutions can get you up and running in a matter of weeks with the functionality you need to rapidly attract prospects, consistently retain customers, and close more deals.

Reimagine the way you do business with SAP Digital Business Services

The digital economy is having a profound impact on SAP customers and requires a new level of orchestration to evolve your business, unleash full business value, and ensure business continuity. SAP Digital Business Services brings business and IT together to help you reimagine your business using our digital business framework.

Based on over 40 years of experience working with the world’s most progressive organizations and a robust partner ecosystem, SAP Digital Business Services can guide you on the path to innovation and digital transformation, while securing critical business processes.


Evolve your business by breaking new ground with a trusted adviser who knows you best

Unleash the full business value of your SAP investment and define a clear digital road map to adoption

Ensure business continuity with active guidance, while migrating to next-generation technology 


Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.

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