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Commerce for Merchandise Solutions

Maximize existing revenue streams and create new ones – while increasing brand control

Keep the cash registers ringing with merchandise solutions from SAP. Gain the insight you need to understand the impact of an event, product, or individual fan so you can fine-tune business operations to maximize performance. With comprehensive omnichannel sales support on a single commerce platform, you can facilitate a full range of processes for selling merchandise and digital assets, including e-commerce, e-marketing, e-service, Web channel analytics, and point of sale.

Learn more about our commerce for merchandise solutions

Solution Capabilities

Explore the capabilities of our commerce for merchandise solutions:

Product Content and Catalog Management

Empower business users to manage product content across channels and geographies

Increase marketing effectiveness by managing, structuring, and displaying product content consistently across all channels without support from IT. Our product content and catalog management software can help you: 

  • Import product content from different sources, organize it hierarchically, and assign attributes dynamically or statically 
  • Drive sales by distributing product content in catalogs geared to specific audiences in relevant touch points, markets, or geographies 
Pricing and Promotions

Grow revenue and reward loyalty with advanced pricing and promotion models

Create successful promotional campaigns – including coupons and vouchers – that increase revenue and customer loyalty with SAP Hybris solutions for pricing and promotions. With our software, you can:

  • Design and manage customer-redeemable coupons to meet business goals and support single or multiuse scenarios 
  • Launch promotions that support buy-one, get-one offers or complex bundles
  • Maximize conversion rates with promotions and coupons that include personalized offers
Contextually Relevant Customer Experience

Increase sales through a contextually relevant customer experience online that fits each fan's habits and profile 

Manage each fan's omnicommerce experience while taking content personalization to a new level with contextually relevant customer experience solutions from SAP. With SAP software you can: 

  • Target fans based not simply on who they are but on how they browse, previous purchases, and other factors
  • Use advanced, behavior-based personalization functionality
  • Increase average order size by creating an experience that fits the fan's and customer's personality and preferences
Marketing Recommendations

Make each fan engagement count by delivering personalized, real-time offers

Engage fans at the right moment across all channels with relevant offers and messages that persuade them to buy with real-time personalization software from SAP. Make highly personalized, real-time offers that not only boost the loyalty of your fan base but maximize opportunities for cross- and up-selling. Provide a compelling and consistent fan experience that can drive revenue, and automatically learn what is or is not working for continual insight and improvement.

Order Orchestration and Management

Put customers at the center of commerce with order orchestration and management

Streamline operations by processing, controlling, and routing orders from any touch point with SAP Hybris solutions for order orchestration and management software. Use our software to: 

  • Drive growth by handling large volumes of orders at peak times 
  • Gain total visibility into the order process 
  • Provide omnichannel fulfilment options and enable customers to buy, pick up, and return anywhere
  • Reduce overhead stock levels, improve delivery efficiencies, and cut shipping costs
Search and Navigation

Personalize the search and navigation experience for your customers

Improve product and service discovery with SAP Hybris solutions for search and navigation. Use our software to:

  • Get the most relevant results with faceted and auto-suggestion search
  • Increase revenue by managing misspelled words and synonyms during search and navigation
  • Maximize conversions and tailor the storefront product search to your specific merchandising demands
  • Improve the customer's discovery experience and increase sales with advanced search tools
Merchandise Analytics

Increase merchandising revenue by turning real-time data into actionable insights

Understand and serve your fans better with interactive data visualizations and merchandise analytics solutions from SAP. Our software provides a unified record system on fans that consolidates data from point of sale, ticketing, Web logs, mobile apps, social media interactions, and other touch points. Enable collaborative decision making by integrating fan data from various data sources and turning that data into valuable information using dashboards with compelling visualizations.

Omnichannel Touch Points

Create exceptional, seamless experiences across channels and touch points

Deliver an exceptional customer experience across omnichannel touch points – including online, mobile, in store, and customer service. Our software can help you:

  • Integrate all channels and touch points on a single commerce platform
  • Be flexible to add new touch points as they emerge 
  • Create an experience that's cost-effective yet purpose-built for today's omnichannel customers – and deploy it fast
Point-of-Sale System

Create a better point-of-sale system with integrated solutions

Manage all point-of-sale processes from customer identification over article selection to payment and returns with point-of-sale system solutions from SAP. With SAP software you can:

  • Create an exceptional user experience with enterprise-grade stability
  • Improve payment with integrated voucher and loyalty management
  • Improve your business through analytics insights based on point-of-sale data
  • Reduce complexity and ramp-up time through tight integration with your existing SAP software 
Web Analytics

Improve the Web experience by getting to know your visitors and how they use your site

Understand what's really happening as fans browse your site by using Web analytics software from SAP. Offering a steady flow of real-time information, our high-performance software lets you track and analyze the behavior of your known and unknown visitors. Armed with this intelligence, you can continuously improve the Web experience to retain existing fans, ultimately attract new ones, and increase the dollar volume each one spends.


Reimagine the way you do business with SAP Digital Business Services

The digital economy is having a profound impact on SAP customers and requires a new level of orchestration to evolve your business, unleash full business value, and ensure business continuity. SAP Digital Business Services brings business and IT together to help you reimagine your business using our digital business framework.

Based on over 40 years of experience working with the world’s most progressive organizations and a robust partner ecosystem, SAP Digital Business Services can guide you on the path to innovation and digital transformation, while securing critical business processes.


Evolve your business by breaking new ground with a trusted adviser who knows you best

Unleash the full business value of your SAP investment and define a clear digital road map to adoption

Ensure business continuity with active guidance, while migrating to next-generation technology


Adopt and maintain SAP solutions with ease

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.

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