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Prencheendo a lacuna entre a área de comercialização e o marketing: fechamento do ciclo (Bridging The Gap Between Merchandising And Marketing: Closing The Loop) (Brazilian Portuguese)

Something new is happening between marketing and merchandising, something that is increasing the friction between the two organizations, while also exposing serious gaps in the ways marketing and merchandising plan for and ultimately influence demand.  Faça o download do documento

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