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SAP Blogs is the official Community blogging channel, based on the popular open source WordPress platform, which is easy to use and provides a clean and simple user experience if you want to write a blog post.

What Is a Blog Post and Who Is a Blogger?

Community blog posts are journals where community authors (bloggers) share their professional and personal experiences, views, and insights. These may include but are not limited to theories, strategies, and opinions organized into categories that relate to SAP subjects.

While it’s about the content itself – it’s also about the approach:

  • Individual, human-to-human writing style
  • Authentic voice, honesty
  • Attribution: identified author, not anonymous, a real person, not a team

The blog can be your opinion, can be informational or provide instructions in a tips & tricks fashion, but should not be push marketing. Promotional blogs are not acceptable. It is recommended to make yourself familiar with the Rules of Engagement before starting to write content.

If you’re an author from SAP thinking of writing a blog post, ask yourself “Am I sharing an opinion/experience?” If the answer is “Yes,” then a blog is an appropriate asset type.

If the answer is “No,” then ask yourself “Am I providing information based on an expressed need by a customer or prospect, AND does it meet the first three bullet points above?” If the answer is “No,” choose another asset type – a blog post in the Community is the wrong vehicle.

Blogger Levels

SAP Blogs introduces a 3-tier community blogger system based on experience and reputation elements. The purpose of this concept is to make our community healthier, more educated and protected.

Subscriber: Entry level. When a new member registers on, they will be at the subscriber level. A subscriber has authorization to comment on posts, but cannot create blog posts. This level helps the new members to get an idea about how the Community works and learn what rules we have. After completing a mission they can move forward to be a Contributor.

Contributor: Learner level. Can write and manage their own blog posts, but cannot publish them independently, only with the help of a Moderator. The Moderator of the tag can decide whether the post fulfills the Rules of Engagement and can provide helpful feedback and tips to the member on how to improve their posts or if it needs more work before publishing. Once the Contributor has two or more published blog posts he or she automatically becomes an Author.

Author: An experienced Community member. An author in the Communitiy can publish and manage their own posts independently.

How to Write a Blog Post

You will need an account to be able to write blog posts. Find out how to create a new account and log on.

Once you have your account set up and earned the Contributor level you will be able to start writing a blog post by clicking on your avatar in the header area and selecting "Write a Blog Post" (see example below).

Choosing Your Topic

The first and most important thing to do is choose the topic you would like to write about. SAP provides you a wide range of pre-defined tags that you can assign to your blog post. Tags help other users find your content, so be sure to choose the tag or tags that most closely represents your content topics. Find out more information about tags in general.

We differentiate between three types of tags:

  • Primary Tag – the main topic of your blog post, from a selection of SAP governed tags.
  • Secondary Tag – additional SAP governed tags, useful if your post covers more than one topic available in the pre-determined list of tags.
  • User Tag – any other tag that will help other users to find your blog post easily. You can create one or choose from the existing set created by your fellow bloggers.

Editorial Features

Apart from the regular text formatting (e.g. bold, italics, list view…etc.) SAP Blogs provides a selection of advanced editorial features:

  • uploading images
  • embedding videos from the most popular platforms (YouTube, Vimeo, Dailymotion, SAP Events…etc.)
  • inserting tables
  • syntax highlighting for the most popular programming languages including ABAP

Tips For Writing Effective Blogs

  1. Keep it short. Typically, 600 words is long enough to explain a concept, while still keeping the reader's attention.
  2. Structure is important. Try using lists, questions, subheads to make your content more readable and visually interesting.  Typically odd numbers work best, with the exception of two well known approaches – Top 10 and 20 Questions.
  3. Start strong. The headline matters. Remember, you're trying to hook the reader immediately. Your introduction should define what the blog will cover, plus two or three main takeaways.
  4. Be authentically you. Avoid jargon. Use your own writing voice, and always speak in a casual, confident tone. 
  5. Tell a story. Use examples, links, references to other resources, and images. If using third-party materials, always credit the source – and make sure you have proper written permissions before publication.
  6. End strong. Write a conclusion, that wraps up the story and recaps the main takeaways.
  7. What's next? Include a strong call to action (CTA), such as “Visit the Developer Page” for more details. Invite readers to comment/engage in the conversation. 
  8. Help readers find your content. Use keywords to drive SEO, and repeat the keywords throughout the blog. Be sure to use the most relevant tags to your content topic to help the right readers discover your content.


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