Harry & David
Customer Snapshot: Overview
Up to 300,000 holiday packages delivered per day
Nobody delivers fresh fruit and luscious snacks like Harry & David. And during the holiday season, that means delivering up to 300,000 packages per day! With so much to coordinate, Harry & David sought out a hands-off approach to automating and streamlining warehouse operations. This vertically integrated, multi-channel specialty retailer was able to add on the SAP® Extended Warehouse Management (SAP EWM) application to their existing SAP solution, proving the worth of the flexible, future-proof SAP Extended Warehouse Management solution they had previously installed.
Harry & David
Number of Employees
LogiStar Solutions LLC
Medford, Oregon, USA
Line of Business
SAP ActiveEmbedded, SAP Active Global Support, SAP Extended Warehouse Management (SAP EWM)
Customer Snapshot: History
Customer Snapshot: Business Model
Making Memories, Sharing Experiences
It's really what Harry & David is all about. The company has a history of delivering happiness with the gifts they create, and their premium fresh fruit and fine gourmet foods that make entertaining deliciously easy. Harry & David enjoys helping people make every day a celebration, and every event a chance to cultivate lasting relationships while sharing food from great recipes.
Constant Growth Brings Common Challenges
After years of constant growth, Harry & David soon started to face the common challenges of a growing business. To ensure that they could deliver their products to a growing customer base on-time and in superior quality, Harry & David realized that they needed a more flexible and integrated approach for their manufacturing activities and warehouses.
To reduce that identified risk for their distribution network, the company decided to replace two third party warehouse management systems and a custom warehouse management system to bring the entire supply chain on to SAP Extended Warehouse Management.
The Quest for System Integration
When it came down to fulfilling holiday orders, however, the team felt there was still room for improvement. They turned to the SAP Active Global Support organization to help them better cope with holiday demands.
The goal: Zero manual intervention for order fulfillment
Enter SAP: The SAP Experience
SAP is the Perfect Pick
Harry & David took great care during the SAP EWM implementation to make sure the system worked well, was stress tested for peak-season volume, and that employees were trained. SAP implementation partner, LogiStar Solutions, also provided top-notch consulting support and logistics expertise.
Our IT staff did a terrific job of turning a challenging situation into one of the glowing successes around Harry & David, and SAP’s contributions were critical to this achievement. We make a great team.— Heather Bothern, Manager, SAP Applications, Harry & David
Fruitful Results for Everyone
Harry & David’s customers ultimately benefit the most tangibly from SAP EWM. Better food traceability means faster fulfillment and fresher food at the recipient’s doorstep—who in most cases are receiving it as a special gift.
SAP enables the company to see exactly what the product is, what the availability is, and ultimately helps get it to the end customer on time and as efficiently as possible.
Better Business: Benefits
In the previous year’s holiday season postmortem, we identified warehouse management as the foremost area we needed to improve. This time it didn’t even make the list.— Heather Bothern, Manager, SAP Applications, Harry & David
Better Business: Run Simple
Growing Into the Future
With SAP in place, Harry & David has the integrated business platform they need to advance operations and improve the overall customer experience. This will increase their customer base and drive future growth. Warehouse performance has improved, even during the busiest times of the year, eliminating the need for seasonal staffing.
More Delicious Moments Ahead
Looking into the future, Harry & David intends to further collaborate with SAP to optimize their supply chain in order to fulfill their mission to create delicious moments for their customers. Areas the company looks to address include Global Available to Promise, APO, and Transportation Management.