Avon Cycles Limited
Customer Snapshot: Overview
Up to 360 components per bike, for 1,800 possible configurations
Low cost, eco-friendliness, and health benefits help keep bicycles a popular form of transportation. India is the world’s second-largest producer of bicycles, which continue to be the principal mode of transport for rural families. They’re also an antidote to urban traffic congestion for younger, middle-class Indians.
Thanks to companies like Avon Cycles, Indian bicycle and parts manufacturing is recognized globally for quality and value.
Avon Cycles Limited
Rs 4.21 billion (US$89.4 million)
Number of Employees
vCentric Technologies Pvt. Ltd.
Line of Business
Asset Management, Sales, Sourcing and Procurement, Supply Chain, Sustainability
SAP Business Suite, SAP ERP, SAP HANA
Customer Snapshot: History
Cycling Through the Family
Customer Snapshot: Success Strategy
Avon Cycles built their success on a foundation of providing great product selection, regular quality improvements, affordable prices, and by managing business costs through streamlined distribution.
Staying Up in the Cycle Revolution
The bicycle industry in India is currently worth $1.2 billion annually, with a production output of about 15 million units. Each Avon Cycles bicycle can have as many as 360 unique components, and the company currently builds 1,800 different configurations of pedal-powered and electric bicycle designs. To remain competitive as one of the key players in the Indian market, Avon Cycles needed to leverage their growing data volumes to increase operational efficiency, improve customer service, and provide greater value to their stakeholders.
Avon Cycles has relied on SAP Business Suite applications for many years to support processes across all its business lines. Besides optimizing operational performance, SAP has been a key factor in Avon Cycles’ efforts to maintain high customer service levels as a competitive differentiator.
Enter SAP: The SAP Experience
Migrating with Ease
SAP has already been a trusted partner of the Avon Cycles and the Pahwa family for improving the company’s ability to manage itself with greater speed and agility. To prepare for future growth, Avon Cycles turned to SAP to identify ways to leverage its big data in areas such as supply chain, sales, and procurement. With SAP partner vCentric Technologies, Avon Cycles migrated its SAP Business Suite applications to the SAP Business Suite powered by SAP HANA.
Real-Time Access to Success
SAP Business Suite powered by SAP HANA and its in-memory computing capabilities give stakeholders at Avon Cycles real-time access to business insights that aid decision making and productivity. The implementation aligns with the company’s growth plans and is expected to play a significant role in the company’s overall success designing, building, and distributing quality bicycles at an affordable price.
Better Business: Benefits
Faster, Faster, Faster
Better Business: Run Simple
Keeping Up with Constantly-Changing Demand
Avon Cycles has been able to retire its old Oracle database by migrating to SAP Business Suite powered by SAP HANA. The increased agility and efficiency gained from SAP technology will help the company improve sales forecasting. This is particularly important in India, where bicycles are largely considered a commodity product, and leave little time for efficient material requirements planning.
Realizing the Value
At a strategic level, Avon Cycles is ready to use its investments in SAP solutions to improve business performance and product quality. The power of doing business in real-time will be a major part of differentiating Avon Cycles from the competition by helping deliver greater overall value.