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Hybris Marketing

Hybris Marketing enables marketers to develop a deeper understanding of customers; to know what they have done, what they may do, and most importantly what they are doing now. Gain real-time insights into the context of each customer, and leverage these insights to deliver highly individualized customer experiences across channels.

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Discover SAP Hybris Marketing 

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Mastering customer engagements

A look into how today’s marketing leaders are driving business performance across the customer-centric enterprise. In a landscape where no single customer’s journey is identical, marketers need an agile customer engagement strategy.

The Maths of Modern Marketing

IDC explains how marketers use predictive analytics to create a complete and compelling customer experience. Learn how you can turn all the data your company collects into accurate, real-time insights to drive better customer engagements.

SAP a top vendor for marketing resource management

For the fourth consecutive year, SAP is positioned in Gartner’s leaders quadrant for Marketing Resource Management (MRM). The ranking is based on SAP’s broad solutions, growth, market momentum, vision and ability to execute.


The marketing “sweet spot” video series


Why I love being a marketer

Why do I love being a marketer? Because I can create moments of connection through great customer experiences – and find the sweet spot where emotions lead to action. I love what I do, and SAP’s marketing software helps me do it.

Collaborative marketing team

It’s amazing when everyone is on the same page: campaigns come together, ideas flow, and people pass them on. Find out how SAP Jam can help you find the sweet spot where collaboration and social marketing lead to great results.  

Perfect target marketing

Customer engagement is about conversations, and great conversations happen when you know who you’re talking to. SAP’s marketing solutions help you target the sweet spot where Big Data becomes meaningful customer insight.

Personalised e-commerce

Personalisation is more than knowing a customer’s name. It’s about finding the sweet spot where the right offer at the right time triggers a purchase. Here’s how the SAP Hybris commerce platform can help you do just that.


Digital marketing for small business? Easy.

SAP Anywhere makes it possible. Sell at your retail store, through your e-commerce website, and on digital marketplaces –with one easy-to-use e-commerce bundle. And create personalised campaigns that keep customers coming back.

Reimagine the way you do business with SAP Digital Business Services

The digital economy is having a profound impact on SAP customers and requires a new level of orchestration to evolve your business, unleash full business value, and ensure business continuity. SAP Digital Business Services brings business and IT together to help you reimagine your business using our digital business framework.

Based on over 40 years of experience working with the world’s most progressive organisations and a robust partner ecosystem, SAP Digital Business Services can guide you on the path to innovation and digital transformation, while securing critical business processes.


Evolve your business by breaking new ground with a trusted adviser who knows you best

Unleash the full business value of your SAP investment and define a clear digital road map to adoption

Ensure business continuity with active guidance, while migrating to next-generation technology


Get SAP training and education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximise the power of your SAP solutions.

What is digital marketing software?

Digital marketing software is used to attract, engage, and convert customers on electronic devices – PCs, tablets, and mobile phones. It helps companies use channels like content marketing, e-mail marketing, social media, SEO, and online advertising to connect with the right customers at the right time. The software lets users create and launch omni-channel marketing campaigns, monitor them in real time, and adjust course on the fly. In 2016, virtually all marketing strategies have at least some digital elements – and digital marketing software can help you manage them.
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