Customer Snapshot: Overview
Measuring each pour of a US$500 billion industry
Analytics and big data are all the rage in business technology, from the NFL and the NBA, to the fashion industry. This groundswell continues, impacting two of the world’s most conservative industries: breweries and bars. Israeli start-up WeissBeerger applies analytics to the beer tap with SAP HANA®, providing insight into consumption patterns.
Line of Business
Marketing, Supply Chain
Number of Employees
Customer Snapshot: History
Developer of a patent-pending self-service technology for breweries and bars, WeissBeerger was founded in 2010 by Omer Agiv, and introduced into the SAP Startups focus program.
Customer Snapshot: Business Model
Finding Untapped Profit Potential
WeissBeerger discovered that brewers were operating in virtual darkness when it came to true consumption-related insight about their products. Brand owners have historically invested a lot of money in more traditional market research, but they lacked the vital “last-mile” analytical information that is essential to the continued success of sales promotions and marketing campaigns.
Customer Snapshot: Success Strategy
Alcohol Analytics offers unprecedented insight, allowing breweries to:
Available savings is not just from monitoring consumption, but in preventing waste too. For example, a keg more than four days old is stale, according to Agiv.
Monitoring Every Drop
WeissBeerger needs to monitor beer flow in real-time, in order to give insightful data analytics that can be acted upon to increase bar and brewery profits. Think of the number of beers served on a busy Friday night at just one bar. Now multiply this by hundreds of bars and restaurants and imagine processing and presenting all that data to breweries. Flow meters are installed on the beer line to record every liter poured. The collected data is then sent to servers in the cloud, where it is quickly analyzed and displayed on a dashboard.
Breweries were always looking for ways to monitor consumption of their brands…the traditional method was counting the number of kegs sold to a bar by month or quarter.—Omar Agiv, Founder, WeissBeerger
WeissBeerger is part of the SAP Startup Focus program, which supports start-ups by developing new applications on the real-time, in-memory database platform SAP HANA. Startup Focus is an accelerator for start-ups using big data, predictive and real-time analytics.
Enter SAP: The SAP Experience
Better Business: Run Simple
Keeping the Taps Running
SAP HANA provides the base platform for WeissBeerger’s Alcohol Analytics product, and as the company succeeds, they will see increased levels of beer flow through the taps. WeissBeerger needs to be able to scale their business and analyze data in real-time, to deliver the insight and information to their brewery customers.