National Basketball Association - NBA
Customer Snapshot: Overview
More than 4.5 Quadrillion combinations of statistics
Ever since the first NBA game in 1946, the league has been generating excitement and statistics. Now that NBA can Run Live with their data, basketball fans have instant access to the NBA’s entire history of official statistics, thanks to NBA.com/Stats, a website powered by the SAP HANA® platform.
National Basketball Association - NBA
Line of Business
Marketing, Platform and Technology, Service
SAP BusinessObjects business intelligence (BI) solutions, SAP Consulting, SAP Data Services, SAP HANA
New York, New York, USA
Number of Employees
Sports & Entertainment
Run Simple, Run Live, Sports
Customer Snapshot: Success Strategy
The NBA has always embraced the latest technology and wanted to provide teams, media and fans with access to ground-breaking statistics and a deeper understanding of the game. Now, those statistics are as live as possible, making interaction even more fun for the fans.
The NBA Teams Up with Their Fans.
A Tall Order
The NBA wanted a website to provide teams, media, and fans with access to their entire history of official statistics. The definitive site needed to be user friendly, enable tens-of-thousands of concurrent users, and allow for future innovation. Additionally, a core function of the site would be to drive more engagement among NBA fans around the world, and provide them with a seamless experience in accessing more than 65 years of statistical data.
70 Years of Data for Fans available in a Live Database.
Making the Team
After an extensive proof-of-concept, the NBA chose the SAP HANA platform to handle the tens-of-thousands of concurrent fans who will be interacting with the unprecedented statistical experience on NBA.com. SAP Services worked hand in hand with the NBA to implement SAP HANA to run the league’s new statistical offering. SAP took 75 years of statistics and turned them into a live database. Now, fans can interact with the data and create limitless permutations to access and engage with the NBA experience.
That’s why choosing SAP HANA to power NBA.com/Stats was such a slam dunk.
Enter SAP: The SAP Experience
When it came to implementing their best-in-class website, the NBA was all about collaboration. After all, the No. 1 factor that determines the NBA champion every year is teamwork. The NBA teamed up with the SAP® Services organization to ensure a smooth rollout of the new technology.
The three parameters laid out at the beginning of the engagement -- easy to use, live, and fast -- were taken to heart when designing the entire system from the back-end financial information that’s available in real time from anywhere to the consumer-facing user-friendly interfaces. SAP is a true end-to-end solution for the NBA.
And, implementing it in such a short period of time wouldn’t have been possible without SAP’s expertise.
Opening It Up to a Wider Audience.
Better Business: Benefits
Better Business: Run Simple
And the Crowd Roars
Everything a fan needs to know about their team is now immediately available, they can slice and dice the data and look at it however they wish. The new site offers an in-depth experience to anyone who follows the game. Media use the site to develop compelling story lines, hard-core devotees research the perfect fantasy team, and the casual fan learns more about the sport.
Visitors to NBA.com/Stats increased 66% from the 2012-13 season to the 2013-14 season
SAP HANA enabled us to build a ground-breaking website that I think is the best in sports.–Michael Gliedman, Senior Vice President and CIO, National Basketball Association
Today, the statistics and video captured and used during NBA games flows back into the league’s database. Fans can then use NBA.com/Stats to track to track every amazing point, rebound, and blocked shot in near real-time.
Driving to the Net
The NBA’s goals are, first and foremost, to grow and celebrate the game of basketball on a global basis. This year alone, NBA programming will be seen in more than 215 countries and enjoyed in 47 languages. Overall, the success of NBA.com/Stats contributed to NBA.com achieving all-time traffic records. The website is expected to play an important role in keeping basketball’s expanding audience fully engaged and close to the game.
New Innovation is Just Around the Corner…