Customer Snapshot: Overview
Products from > 400 brands are used by > 200 billion people each day
Teaming up with the Design and Co-Innovation Center from SAP (DCC), Unilever’s goal was to increase user productivity and user satisfaction, and to exert a positive influence on the employee value proposition.
Number of Employees
London, United Kingdom
Line of Business
Platform and Technology, Supply Chain
Ariba Network, SAP Customer Relationship Management (SAP CRM), SAP Environment, Health, and Safety Management (SAP EHS Management), SAP ERP, SAP ERP Financials, SAP HANA, SAP Invoice Management by OpenText, SAP Mobile Platform
Customer Snapshot: History
Creating a Better Future from the Beginning
Unilever continues to make good progress towards meeting its Sustainable Living Plan targets. More than a third of its agricultural raw materials are sourced sustainably and more than 50% of all its factories achieved the goal of sending no waste to landfill. Unilever also reaches 224 million people through its programs to reduce diarrheal disease by hand-washing with soap, provide safe drinking water, promote oral health and improve young people's self-esteem.
Customer Snapshot: Business Model
Deep Roots and Diverse Product Spread
From face cream to ice cream, Unilever products can be found in homes around the world. These include famous brand names such as Dove, Knorr, Lipton, Omo, and Hellman’s. By combining their multinational expertise with deep roots in diverse local cultures, Unilever provides a wide range of products to suit a wealth of consumers.
Unilever operates in more than 190 countries and manufactures over 400 brands. They employ more than 6,000 scientists, engineers, chefs, and technicians in research and development centers around the globe.
Customer Snapshot: Success Strategy
Nowadays end users expect the same level of complicity and usability they experience with Google, Facebook, and Amazon from business solutions they use at work. This puts pressure on IT organizations to take user experience seriously. It requires rethinking of how they engage with their end users and how they implement or develop business solutions.
A Meeting of the Minds to Formulate a Plan
Unilever’s long-term relationship with SAP and integration of multiple solutions enables them to implement system-wide updates that can help the company Run Simple with greater efficiency. Unilever decided to work with the DCC to identify areas where processes and UX could be improved and collaborate with key stakeholders to discover how they could make everyday processes more effective and efficient.
The key challenge – and I do not think this is specific to Unilever – is to change the mindset and to integrate the required new activities into the standard processes and ways of working, as well as to build the skills across the organization.— Manfred Kürschner, Head of the User Interface Center of Excellence, Unilever
Going Way Back Together
Enter SAP: The SAP Experience
Facing Reality, Focusing on Opportunity
Better Business: Benefits
Setting the Stage for a More Efficient Present and Future
Unilever has successfully improved business efficiency thanks to the establishment of a UI Center of Excellence. With common UX goals defined by all key stakeholders in IT, business and marketing, the entire company can now run more efficiently and effectively. These processes and interfaces can continue to evolve with the expandability and scalability of the solutions they now have in place.
Better Business: Run Simple
Trusting One Team to Define a Unified System
The new Unilever User Interface Center of Excellence team is a small group entrusted with creating a system that works across all areas and departments, company-wide. The success of the new system can even be measured in the smallest, but still important metrics, like a significantly reduced number of clicks to complete a task. There is already global acceptance of the new interface system throughout the company, with glowing reports of user satisfaction and improved overall efficiency, with an outlook that remains bright as the company continues to grow and expand.
Reaching the Billion Mark!
Unilever is committed to delivering benefits quickly with processes that are simpler, faster, and more agile. This can make a big difference to the business, and to consumers around the world.