Customer Snapshot: Overview
''The Super Smoothie'' eases nutritional deficits in food-insecure babies and toddlers
A young, fast-growing company—Plum Organics wanted to integrate all business information to one common platform, allowing staff to perform jobs more efficiently in executing business processes. More importantly, it would free up time to focus on their core mission: providing healthy organic, delicious meals and snacks for babies, toddlers, and kids.
Number of Employees
Line of Business
SAP Business ByDesign
Emeryville, California, USA
Navigator Business Systems
Customer Snapshot: Business Model
Generation Organic—from the Highchair to the Lunchbox™
Available nationwide, Plum Organics offers a comprehensive lineup of organic meals and snacks for babies, toddlers, and beyond, with the Plum Kids™ brand for school-aged children. Founded on the belief that healthy eating can begin right from the start, Plum Organics is a leading organic child nutrition company with a focus on the true importance of nourishing future generations of our population with wholesome food.
Plum's products are different - a game-changer in the baby food category. Why?
The product portfolio contains unique culinary-inspired ingredient profiles that mix vegetables, fruits, dairy, and whole grains together, creating kid crave-able products with high nutritional value.
Customer Snapshot: Success Strategy
Plum’s mission is to nourish every little one with the organic nutrition they need to flourish. However, a critical part of what they strive to do is get those nutritious products into the hands of many more families and children who could otherwise not afford them or have limited access to nutrition.
Plum partners with a network of non-profit partners such as Convoy of Hope and Baby Buggy to ensure that as much Plum product as possible is distributed to families in need across the country. In addition to the ongoing donation stream, disaster relief is an area of focus that requires quick and clear access to company inventory and distribution. When disasters like Hurricane Sandy strike, having visibility into inventory enables them to quickly determine how much product they can make available to affected families.
Plum Organics wanted its entire business to collaborate using the same data, parameters and processes. Staff were stuck coordinating tasks by relying on spreadsheets, manual processes, and e-mails. This approach required an inordinate amount of tactical time as the company grew and depleted the time spent on strategic initiatives and planning.
Gathering in the Cloud
To take on the challenge, Plum Organics, with the assistance of SAP’s implementation team and Navigator Business Systems, deployed SAP Business ByDesign, a cloud-based ERP solution on which Plum Organics can run its entire business—financials, human resources, sales, procurement, customer service, and their supply chain.
Enter SAP: The SAP Experience
More Time for the Kitchen
With SAP Business ByDesign, data is now readily available, clean, consistent, concise, and accurate. The company can now generate accurate reports automatically rather than manually mining data from spreadsheets. This creates more time for Plum Organics to focus on its core mission and in the long run translates to providing even more organic meals and snacks to babies, toddlers, and kids.
Better Business: Benefits
The Plum Organics’ staff can focus on more strategic initiatives because they no longer have to manually manage information. Since many processes are now automated, personnel can work more closely with existing suppliers, retailers, and invest more in product development to bring new products online faster and deliver them to the children’s parents.
Our business processes combined with the SAP system enables us to more efficiently operate as individuals as well as interact with each other as a one company. Our employees are now a tighter team that are able to work more as an integrated whole.– Beth Wilson, VP of Operations at Plum Inc.
Better Business: Lessons Learned
The team also adhered to a tight schedule and became fully committed during the two-month deployment. From the board level down, there was a full commitment of all company resources that enabled optimal collaboration. Plum Organics is already realizing the benefits of improved operational and financial reporting, and planning-side improvements that will meet customer needs more timely and more efficiently.
Better Business: Run Simple
A Whole New World for Babies
Consistently deploying advanced technologies such as SAP Business ByDesign has helped Plum Organics revolutionize the baby food category, which was previously categorized by low-performing, commoditized products in glass jars. Plum Organics introduced a first-to-market spouted pouch that has single-handedly revolutionized a dormant baby food category.
Growing and Spreading like an Organic Weed
Although they will operate independently and consumers will not see changes in the product or packaging, Plum now has the opportunity to reach families and nourish children across the globe easier than ever before.