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Customer Snapshot: Overview

1/4 of the world's bottles are filled by Krones

Krones fills, labels, and processes millions of bottles and cans worldwide. Their machines fill everything from ketchup and perfume to your favorite sparkling wine, and their continued growth and success has allowed them to flourish and become the market leader both in manufacturing and through their sales channels online. 

SAP helps Krones Run Simple with near push-button access to information that’s necessary for continued international growth. With SAP applications, their international subsidiaries are better able to communication with headquarters and Run Live with faster reporting and an accelerated processing of offers and orders.

Krones AG

€3.174 billion (2015)

Number of Employees

Consumer Products


Versino AG

Neutraubling, Germany

Customer Website

Line of Business
Commerce, Finance, Manufacturing, Sales

SAP Solutions
SAP Business One, SAP Hybris Commerce

Visionary Themes

Run Simple, Run Live

Customer Snapshot: History

Holistic Systems Engineering

Founded in 1951 by Hermann Kronseder, Krones AG has become a professional partner to their customers through mechanical engineering, process technology, microbiology, and IT.

Customer Snapshot: Business Model

One-Stop Shop for Systems Engineering

Every day, millions of bottles and cans are handled on lines from Krones – from breweries, soft-drinks, wines, and spirits as well as food and luxury goods, chemical, cosmetics, and pharmaceutical goods – of which most of us use every day.
Since being founded in 1951, Krones’ expertise in mechanical engineering, line expertise, process engineering, microbiology, and information technology has allowed Krones to evolve into an all-round vendor for their clients.

Customer Snapshot: Success Strategy

Getting in Sync with Subsidiaries Across the Globe

Krones’ goal is to be the one-stop shop for machines, lines, and complete factories. To facilitate this, they want to streamline their IT landscape and establish a standardized enterprise resource planning landscape that improves communication between headquarters and subsidiaries.

The Challenge

Maintaining Market Leadership

With countless international subsidiaries, Krones’ enterprise resource planning (ERP) landscape has become diverse, leading to many boundaries, media disruptions, and long processing times.

Enter SAP

The Right Balance Between Delivery Performance and Warehouse Inventory

With no new IT investments at headquarters, SAP Business One® lived up to its full potential with easy rollouts and seamless integration across all Krones subsidiaries both at the warehouse level and online. With SAP Hybris Commerce, the most stable and successful B2B commerce platform on the market, Krones is digitizing their presence internationally as well with over 1.7 million products available on the Krones store online.

Coming up with the idea. 

In the Krones online store, commercial customers receive the same easy shopping experience that they expect from other online retailers like Amazon – even though a single machine can comprise of up to six million separate parts. — Bernd Baldauf, Head of eBusiness, Krones AG

Enter SAP: The SAP Experience

Simplifying Processes to Streamline Landscapes

SAP helped bridge Krones headquarters with their subsidiaries and bring a better experience to their clients online as well as through an enhanced information platform for customers and engineering technicians.

The touch of a button.

The more often we implement SAP Business One, the more efficient our business processes become. The streamlined and standardized financial reporting also offers lots of benefits. — Anna Maria Günther, Commercial Applications CRM and Lifecycle Service, Krones AG

Better Business

Easy Integration with New and Existing Rollouts

Rolling out SAP Business One® with subsidiaries allows streamlined integration with the enterprise resource planning software system at headquarters.

Better Business: Benefits

Connecting Krones Central Systems with SAP Business One®

A very important step.


Monthly reporting - in seconds instead of two to three days


Synchronization of master data and receipts between headquarters and subsidiaries


Data and receipt quality, quotation and order processing, and collaboration

Better Business: Run Simple

Tailor Fit to Help Krones Run Simple

SAP Business One® is easily learned, fast to implement, and provides a full range of functionality

Journey Ahead

Living Up to Their Innovative Potential

Krones found out how easy it is to implement SAP Business One® in different countries and in different languages. With SAP Business One® they can work together seamlessly with enterprise resource planning between headquarters and smaller subsidiaries so everybody’s on the same page.

In addition to continuing their international market leadership through mechanical engineering, Krones is poised to extend the global rollout of their online store in 84 countries.

A full range of capabilities and language versions allows users to simplify their workday.

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