Customer Snapshot: Overview
Serving 100,000+ restaurants over the last 50 years
The largest menu-cover supplier in the US, KNG proudly serves restaurants their vital essentials like menu-covers, customized aprons, uniforms, and guest checks. Partnering with SAP and Gravity Pro Consulting, KNG guarantees customers same day shipping of orders placed up to 3 p.m. by phone or online.
Number of Employees
Implementation Partner URL
Nampa, Idaho, USA
Gravity Pro Consulting LLC (http://www.gravityproconsulting.com)
Line of Business
Finance, Platform and Technology, Sales, Service, Sustainability
SAP Apparel and Footwear, SAP Business All-in-One
Customer Snapshot: History
Customer Snapshot: Business Model
The Restaurant Business: It’s More than Just Food
KNG provides a complete line of restaurant supplies to food service organizations of all types and sizes around the globe with durable, industry-leading products such as menus, aprons, employee uniforms, flatware, linens, trays, and guest checks. With a customer base of 100,000+ hospitality clients, KNG products can be found in some of the industry's largest chains, including Pizza Hut, T.G.I. Friday's, Perkins, McCormick & Schmick's, Red Robin, and Chili's.
Customer Snapshot: Success Strategy
Customer satisfaction is key to KNG’s profitable growth with same-day shipments and guaranteed delivery dates for bulk or custom orders. KNG’s biggest goal is to maintain and enhance their reputation for top-notch customer service.
Legacy Applications: Like a Kitchen Nightmare!
Offering just-in-time deliveries and customized apparel was not possible with the disparate legacy applications and spreadsheets that KNG used to employ. At one point, KNG’s revenues grew by 40%+ annually for eight straight years. While this growth was certainly welcome, it severely strained KNG’s software infrastructure. Application and interface maintenance was inordinately expensive and data migration was time-consuming and manual.
We got to the point where we simply had to have a single solution that automated all aspects of our business. We had ambitions to grow the business a lot farther, but our software situation was standing in the way.
Appetite for Automation, Customization, and Flexibility
Product customization is extremely important to KNG’s customers, so they needed a solution that would support all their embroidery options, and the range of colors and sizes they provide.
We learned about SAP Business All-in-One solutions and how they can be implemented quickly at minimal expense. In addition, the SAP Apparel and Footwear application is designed specifically for companies like ours, and we found that it covered our needs thoroughly.
Enter SAP: The SAP Experience
KNG selected Gravity Pro Consulting LLC to help with the SAP software implementation, who provided SAP software experts to team up, one-on-one, with each member of the KNG team. Gravity Pro Consulting developed a deep understanding of KNG’s business, and then helped KNG modify its business processes to match up optimally with the applications’ functionality.
The project wrapped up on schedule and within budget in less than five months. During that time, the team managed to convert data from all the legacy applications and upload 170,000 customer records plus financial data.
Better Business: Benefits
Month-end closings, which used to take a full week, are now accomplished in hours. KNG knows exactly how it is doing financially at all times instead of always having to wait until the end of the month.
Without SAP software, we’d have had to add one person in accounting, another in purchasing, another in shipping, and two more to manage data and interfaces. That’s a lot considering we have fewer than 100 on the payroll.
Better Business: Lessons Learned
Using Intelligence as a Recession Shield
“Fluctuating economic situations require us to be nimble in our go-to-market strategies. We think of our business as consisting of ‘bricks and clicks,’ and when the recession hit, we had to make adjustments in the mix that paid off for us. Those adjustments wouldn’t have been feasible without the flexibility of SAP software.”
Even though sales dropped 20% during the economic recession, total profits actually increased by 20% to 30%, thanks to operational efficiencies with SAP software.
Better Business: Run Simple
Whether customers place their orders with telephone reps, or order from KNG’s website, the SAP integration allows KNG to guarantee, but not overcommit, delivery dates—and to maintain their signature same-day deliveries on orders received by 3:00 p.m.
Customers are happy because they can place their orders so effortlessly, and we’re happy because we’re easily 20% more productive with SAP software.
We have customers that would like to use electronic data interchange for orders and payments. All the necessary support is already there in our SAP software. SAP solutions can help us achieve what we most want to do – satisfy our customers.